James Liddell
Senior Content Designer

James Liddell Senior Content DesignerJames Liddell Senior Content DesignerJames Liddell Senior Content Designer
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Portfolio

James Liddell
Senior Content Designer

James Liddell Senior Content DesignerJames Liddell Senior Content DesignerJames Liddell Senior Content Designer
Home
Portfolio
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  • Portfolio
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User-centred content design

User-centred content designUser-centred content designUser-centred content designUser-centred content design

Designing usable and accessible content

View my portfolio

User-centred content design

User-centred content designUser-centred content designUser-centred content designUser-centred content design

Designing usable and accessible content

View my portfolio

About me

James is a white man with brown hair and glasses

Content design experience

With extensive experience in the GDS Design System, I specialise in creating user-centred content. I take a consensus-building approach to working in multi-disciplinary teams.


I'm technically minded and have written API documentation, and am capable of prototyping in code, writing HTML in the GOV.UK prototype kit and using Markdown in Whitehall publisher.

Content portfolio

My work

You can view my full portfolio, or read a brief summary of my work below.

User-facing services

Enabling end users to complete tasks like:


  • registering for a service
  • changing their bank and address details
  • uploading documents

Agent-facing services

Supporting agents to complete tasks like:


  • making payments to end users
  • updating details
  • investigating claims

Letters and emails

Drafting correspondence to up to 10 million citizens, including:

  • Winter Fuel Payment annual notification
  • change of details confirmation
  • registration confirmation

Long form content

Designing longer content, including:

  • GOV.UK information pages
  • technical guides
  • FAQs

Technical writing

Taking a 'documentation-as-code' approach to writing API documentation, including:

  • service guides
  • technical interface specifications
  • testing guides

Talks delivered

How thinking ‘autistically’ can help you be a better content designer - NUX Newcastle

How thinking ‘autistically’ can help you be a better content designer - NUX Newcastle

How thinking ‘autistically’ can help you be a better content designer - NUX Newcastle

A slide with the heading 'Recap' with bullet points covering the main topics of the talk.

Exploring the themes of direct language, social communication and special interests, this talk takes a personal and sometimes humorous look at the parallels between autism and content design, from the perspective of one autistic content designer. 


Y-shaped problem solving - Opencast conference

How thinking ‘autistically’ can help you be a better content designer - NUX Newcastle

How thinking ‘autistically’ can help you be a better content designer - NUX Newcastle

A road sign of the letter Y

 Facing a problem with a process, a relationship or an obstacle to your work? A Y-shaped approach allows you to understand and solve the problem, immediately and in the future.

Autism empathy lab - Opencast user-centered design community

How thinking ‘autistically’ can help you be a better content designer - NUX Newcastle

Autism empathy lab - Opencast user-centered design community

A slide with the heading 'Empathy lab exercise' with an introduction to the exercise.

The audience are taken through an empathy lab exercise to put themselves in the shoes of autistic users. They are given challenges that emulate the difficulties with working memory, executive function, communication, social interaction and overstimulation that some autistic people can face - especially those with Pathological Demand Avoidance (PDA)

Contact Me

James Liddell - Senior Content Designer

james@jliddell.com


www.linkedin.com/in/jlid/

Newcastle upon Tyne, UK

Copyright © 2025 James Liddell - Senior Content Designer - All Rights Reserved.

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